Who We Are
About Us
SRQ Couture Salon & Spa is a boutique hair salon in downtown Sarasota with a simple mission:
to Elevate Your Beauty—Because It’s Already There.
Our Mission
We strive to Enhance Your Radiance with personalized haircuts, color, and luxury treatments.
By focusing on your individuality, we craft styles and treatments that feel authentically “you,” ensuring you leave our salon feeling confident, refreshed, and more like yourself than ever.
The SRQ Experience
When you walk through our doors, you enter a space designed to Enhance Your Radiance. Relax in our comfortable waiting area, savor a refreshing beverage, and let our friendly staff guide you through our menu of waxing, manicures and pedicures, and precision hair cutting services. We’ll discuss your goals, listen to your concerns, and recommend treatments that align with both your style and your lifestyle.
Elevated Services
Premium Products
Relaxing Ambiance
Our Expertise
- Keratin Treatments
At SRQ we only use high-quality hair-smoothing treatments that are formaldehyde-free. From Brazilian Treatments, to hair botox we help use the right treatment for your hair type.
- Expert Hair Color
This is one of our most popular services. We often build long relationships with our customer and get to know their color story so we can match their root touch-ups to perfection.
- Hair Extensions
We offer various hair extension solutions including sew-in, tape, and the innovative UV light extensions that attach each strand individually. We also provide and install premium-quality extensions.
Liliana Tellez Reyez
Lead Stylist
Born in Cuba and fluent in both English and Spanish, Liliana brings seven years of professional experience and a warm, detail-driven approach to every guest. After two years of formal cosmetology study, she refined her craft at Yellow Strawberry Salon, where—under the guidance of her mentor, Richard—she mastered French cutting techniques that shape her signature, face-flattering styles today.
Liliana specializes in custom hair color and French cuts, and is an extensions expert (tape-in and sew-in). She also creates elegant bridal and special-event styles, offers perms, and provides gentle facial waxing. Grateful for the opportunities she’s found in this beautiful country, Liliana’s goal is simple: to bring out the beauty that’s uniquely yours, with skill, care, and a personalized touch.
George Panagiotopoulos
Master Stylist
With 30 years of experience, George is a master stylist known for precision, artistry, and a calm, client-first approach. He specializes in custom color and French cutting techniques, crafting looks that feel effortless and elevated.
George’s signature includes luminous highlights—balayage and traditional fine foils (“rayitos”)—to add dimension and movement while keeping hair healthy and natural-looking. His goal is simple: Bringing Out the Beauty That’s Uniquely Yours and Enhancing Your Radiance with every visit.